Irene Yam has customer advisory board secret sauce

Hi, I’m Irene. Great to meet you!

Take a scroll to find my Customer Advisory secret sauce recipe.

customer marketing awards

24 years of experience

9 Customer Advisory Board programs

3 awards and recognition

A Customer Advisory Board program is so much more than a sales up and cross-selling, or roadmap experiences. The benefits of a great CAB go deeper and unlock lifelong possibilities.

My philosophy is centered on human connection, without it the experience falls flat. I combine my expertise in customer advocacy and business strategy with a steadfast dedication to facilitating deep-rooted relationships before, during, and after the main event. The result? Authentic, long-standing connections that open up countless mutually beneficial upsell and customer endorsement opportunities.

Experience, check. Knowledge, check. 

But why work with me?

Irene Yam and puppy

Having grown up in San Francisco, studied at UC Berkeley, and lived in NYC, I happily settled amongst the trees in Redwood City. 

As well as a passion for crafting exceptional Customer Advisory Boards, I love spending time with my pup, taking hikes, cooking and creating memories with friends. Fun fact: In a previous life I won the Grand Marnier Culinary award and cooked for the French president!

BEHIND THE PRO

It’s not all work, work, work

BACK TO YOU

Let’s connect

What I love most is hearing how I can help businesses like yours. (We can talk about dogs (or cats) too!)

Customer Advisory Boards Build deeper relationships and validate strategies by Irene Yam
Point of Reference Blog site
Hybrid Customer Advisory Board Tips